Thrive Team Thrive Team Members
Rafi-uddin Shikoh
CEO & Managing Partner - DinarStandard

Rafi-uddin Shikoh
CEO & Managing Partner - DinarStandardRafi-uddin is the CEO and Managing Partner of DinarStandard, a growth strategy and execution management firm, empowering organizations for profitable and responsible global impact. DinarStandard specializes in the global halal/ethical economy, government innovation, and social impact space. Rafi-uddin Shikoh is dedicated to empowering organizations to become global brands with socially responsible impact, while addressing the innovation gap in Islamic economies. Since founding DinarStandard in 2008, he has led strategic projects for leading corporations, governments, and investors across more than 12 countries. He has spoken at over 70 international conferences, including Oxford and Harvard, and has been featured in major media outlets such as The Economist and CNN. His notable work includes leading innovation workshops for Dubai government entities and authoring the Government in 2071 Guidebook. Earlier in his career, Rafi-uddin held leadership roles in marketing strategy and technology management, including as Vice President at Marsh Inc. He holds an MBA from the University of North Carolina at Charlotte and a BS in Marketing from Southwest Minnesota State University.
Reem El Shafaki
Partner - DinarStandard

Reem El Shafaki
Partner - DinarStandardReem El Shafaki is a Partner at DinarStandard, a growth strategy and execution firm that empowers organizations to achieve profitable and responsible global impact. She leads the firm’s Travel & Tourism sector practice and manages market strategy projects, delivering research-driven insights, business strategy development, and marketing campaign execution. Reem is the author of the travel chapter of the State of the Global Islamic Economy Report and a frequent speaker on global travel trends, particularly those shaping the experiences of Muslim travelers. At DinarStandard, she has led projects for leading organizations, including Thomson Reuters, Marriott International, the Office of the Prime Minister of Dubai, and UNHCR. She is based in Houston, Texas.